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Matthew Steffen's Podcast
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January 08, 2014 08:24 PM PST

Welcome to the World’s Greatest Marketing Radio Show!

Let’s Chat About How to Get Customers with Facebook No Matter WHAT You Sell.

This week, Matthew Steffen teaches us how to create and maintain a free Facebook page to get new customers.

Why your business shouldn’t be able to get customers with Facebook
How you can get customers with Facebook
-What type of Facebook page to create
-What type of content you can easily create and share
-How to promote your business while appealing directly to market

I hope you enjoy this marketing radio show about how to create a Facebook page to get new customers no matter what you sell.

To your success!

Matt

--

Matthew Steffen, President
Imprinsic Marketing Group
"Don't compete - DOMINATE™."
Main: 856.685.7194
Fax: 856.685.7198
9 Tanner Street Haddonfield, NJ 08033
www.imprinsic.com

January 06, 2014 11:37 PM PST

Welcome to the World's Greatest Marketing Radio Show!

Let's Chat About What to Ask Customers to Improve Your Marketing!

This week, Matthew Steffen teaches us what to ask current customers to gain more knowledge of how to better serve them, and those customers you wish to serve in the future.

What questions to ask
Why you should ask these questions
Who is the most important person you can study to increase your revenue

I hope you enjoy this marketing radio show. Never forget to study your target market, first and foremost The rest is icing.

To your success!

Matt

--

Matthew Steffen, President
Imprinsic Marketing Group
"Don't compete - DOMINATE™."
Main: 856.685.7194
Fax: 856.685.7198
9 Tanner Street Haddonfield, NJ 08033
www.imprinsic.com

December 14, 2013 02:42 PM PST

Battlenomics is a marketing systems that guides you to the top of your business sector.

There are four pillars to Battlenomics, and they are:

Inline Competitor
Intersecting Competitor
Perpendicular Competitor
Parallel Competitor

Let's take a look at each one:

1 - Inline Competitor

An Inline Competitor offers the same exact product and benefit as you. If you sell cheese, all other cheese dealers are inline competitors because the value and product of their business is completely inline with yours.

2 - Intersecting Competitor

An Intersecting Competitor offers the same product as you, but with a different benefit. For example, all sneakers (“tennis shoes” if you’re Southern), are relatively similar product-to-product. However, some sneakers are for running, some are for bowling and some are simply for looking good. While the product is the same, the benefit differs from product to product.

3 - Perpendicular Competitor

In your competition business plan, place an illustration of a heart next to your Perpendicular Competitor because you love them. A Perpendicular Competitor sells a different product than you, however, with a very similar benefit. For example, karate schools, baseball leagues, art schools and Cub Scouts are all different products; however, the benefit of these products for children is exactly the same:

Greater self-esteem
Increased discipline
Improved motor skills
Increased hand-and-eye coordination

The great thing about Perpendicular Competitors is you can advertise directly to their customers in the interest of increasing your own market share. For example, restaurants and movie theaters are Perpendicular Competitors. However, movie theaters have a competitive advantage because they realize the key to beating a Perpendicular Competitor is by offering their products as complementary goods. Why do you think you can play video games and eat food at movie theaters? So you don’t have to visit a restaurant or arcade instead.

4 - Parallel Competitor

Parallel Competitors are not traditionally considered competitors in many schools of thought. However, I probably make 5x’s what those clueless academics make, so you listen to me and not those email obsessed hacks.

Parallel Competitors are those organizations that offer a completely different product and benefit than you, yet, still harness the potential to deprive you of sales. Here are some examples:

New car vs. new kitchen
Vacation vs. Catholic School
Deck vs. Country Club membership
New phone vs. new clothes

I hope you enjoyed this introduction to Battlenomics.

To your success!

Matt

--

Matthew Steffen, President
Imprinsic Marketing Group
"Don't compete - DOMINATE™."
Main: 856.685.7194
Fax: 856.685.7198
9 Tanner Street Haddonfield, NJ 08033
www.imprinsic.com

November 29, 2013 02:40 PM PST

Welcome to the World’s Greatest Marketing Radio Show!

Let’s Chat About Marketing a Law Firm Online

This week I (Matthew Steffen) would like to teach you all of the basics of marketing a law firm online, such as:

What should your website do?
How do you attract new clients in your area with your website?
How do you convert website visitors into long term clients?

I hope you enjoy this chapter on marketing a law firm, and how great online marketing easily increases your client base.

To your success!

Matt

--

Matthew Steffen, President
Imprinsic Marketing Group
"Don't compete - DOMINATE™."
Main: 856.685.7194
Fax: 856.685.7198
9 Tanner Street Haddonfield, NJ 08033
www.imprinsic.com

November 29, 2013 12:26 PM PST

Welcome to the World’s Greatest Marketing Radio Show!
Let’s Chat About Keywords

This week I (Matthew Steffen) would like to teach you all of the basics of keywords with regard to SEO (Search Engine Optimization), such as:

-What is a keyword
-How to select high value keywords for my website
-How to integrate keywords into my website to increase visibility of my stuff on search engines

I hope you enjoy this chapter on keywords, and how they increase your revenue.

To your success!

Matt

--

Matthew Steffen, President
Imprinsic Marketing Group
"Don't compete - DOMINATE™."
Main: 856.685.7194
Fax: 856.685.7198
9 Tanner Street Haddonfield, NJ 08033
www.imprinsic.com

November 29, 2013 12:14 PM PST

Welcome to the World’s Greatest Marketing Radio Show!
Let’s Chat About Branding

This week I (Matthew Steffen) would like to teach you all of the basics of branding with regard to differentiation, such as:

-How to brand your business
-Some classic examples of successful (and ‘unorthodox’) branding strategies
-How to brand your business for maximum product ‘sexiness’

I hope you enjoy this chapter on branding, and how great branding increases your uniqueness thereby increasing your revenue.

To your success!

Matt

--

Matthew Steffen, President
Imprinsic Marketing Group
"Don't compete - DOMINATE™."
Main: 856.685.7194
Fax: 856.685.7198
9 Tanner Street Haddonfield, NJ 08033
www.imprinsic.com

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